How Alignment Key collects, uses and protects your data, and how you can control cookies on this site.
Last updated: September 2026
Alignment Key Sàrl is responsible for the personal data collected through this website and the PathKEY services we provide.
Alignment Key Sàrl
1 Montée de la Chapelle
5523 Remich, Luxembourg
hello@alignmentkey.com
Depending on how you interact with us, we may collect:
Such as your name, email address and information you provide when contacting us, registering for an event or requesting information.
PathKEYTM assessments may be provided directly or through a certified practitioner as part of a coaching, workshop or other professional service. We process assessment responses and generated reports to provide the requested service. Where an assessment is delivered through a practitioner, that practitioner may access the relevant report as part of the service.
Where additional privacy information or consent is required for a particular PathKEYTM service, this will be provided or requested as part of that service.
When you use a free assessment or other interactive tool on our website, we may process the information you provide and any results generated to provide the requested experience.
If you choose to select a coach or facilitator, we may share your name and email address with that person for related communication. Your responses and results are not shared unless this is specifically stated.
If you choose to receive updates from us, we use your contact details to send them. You can unsubscribe at any time.
If you accept analytics cookies, we use Google Analytics to understand how visitors use our website and improve it.
We process personal data only where we have an appropriate legal basis, including providing a service you have requested, our legitimate business interests, legal obligations, or your consent where required.
We may share personal data where necessary with service providers that support our website and services, such as hosting, technology, communications, CRM and analytics providers.
Where relevant to a service you request, information may also be accessible to or shared with a PathKEY practitioner, or with a coach or facilitator you select through one of our website tools, as described above.
Some service providers may process data outside the European Economic Area. Where this occurs, appropriate safeguards are used as required under European data protection law.
We keep personal data only for as long as necessary for the purpose for which it was collected and to meet applicable legal obligations.
Marketing information is retained until you unsubscribe or we no longer need it for that purpose. Cookie and analytics information is retained according to the periods described below.
We use cookies and similar technologies to operate our website and, with your permission, understand how it is used.
| Category | Name / Purpose | Retention | Consent required? |
|---|---|---|---|
| Necessary | ak_cookie_consent — remembers your cookie preferences |
Up to 12 months | No |
| Analytics | Google Analytics (_ga, _ga_*) — helps us understand website usage |
Up to 14 months | Yes — not placed until you give your consent |
We do not use advertising or cross-site marketing cookies.
You can accept or reject analytics cookies through our cookie banner and change your choice at any time through Cookie Settings on the website.
Under applicable data protection law, you may have the right to:
Withdrawing consent does not affect processing that took place before withdrawal.
To exercise your rights, contact hello@alignmentkey.com.
You also have the right to lodge a complaint with the Commission nationale pour la protection des données (CNPD) in Luxembourg.
For questions about privacy or how we use personal data, contact:
Alignment Key Sàrl
hello@alignmentkey.com